Notes on Loyalty Marketing

1. Sweepstakes to burnt credits
2. Do not ignore the non monetary interests (charity, green movement, school)
3. Attention grabbing campaign - a car a day
4. Maximize delights- Unique and impossible to find rewards
5. Keyholders
6. Program Partners

Four loyalty Currency

1. Points-led
2. Discount-led
3. Information-led (value information more than other things)-i.e magazine, newsletter
4. Privilege-led