Five poor quality marketing messages

1. Untimely message where the customer is qualified for the message but when the message arrives after the customer has already made a decision
2. Irrelevant message where the customer may be, at some stage, qualified for the message but where the message bears no relevance to the needs of the customer now or in the near future
3. Repeat message where the customer is invited to submit information that has already been submitted in response to an earlier message or transaction
4. Unqualified message where the customer is not qualified for the message, will never be qualified and would be found to be ineligible if he or she did respond
5. Discordant message where the customer is qualified for the message and where the message is relevant to the customer at the time it is transmitted, but where the customer frequently receives messages from the same business that are untimely, irrelevant, repeats or unqualified