Segmentation categories

A few segmentation categories:

• Behaviour segmentation- which groups customers according to attitude, usage, or response to a product or promotion
• Benefits segmentation- which groups customers according to the different kinds of benefit they seek from the product
• Buyer-readiness segmentation- which groups customers according to the different stages that consumers normally pass through during the purchase process. These usually comprise awareness, knowledge, preferences and conviction
• Demographic segmentation- which groups customers according to demographic variables such as age, gender, family size, income. occupation, education, language, religion, race and nationality
• Ethnic segmentation- which groups customers according to the needs and strengths of ethnic communities or on the basis that they share a common, recognized heritage
• Geographic segmentation- which groups customers according to geographic factors such as country, region, climate and population density
• Interaction segmentation- which groups customers according to their preferences regarding channels, payment methods, promotions and communications
• Lifecycle segmentation- which groups customers according to their changing needs at different stages of their lives
• Loyalty segmentation- which groups customers according to different degrees of loyalty to supplier or brand
• Occasion segmentation - which groups customer according to their consumption of a product or service in certain situations in response to particular events, or at particular seasonal or cyclical times
• Profitability segmentation- which groups customers according to the degree of customer value to the enterprise (usually measures in terms of profitability)
• Psychographic segmenation- which groups customers according to different degrees of lifestyle, social behavior and personality characteristics
• Usage segmentation- which groups customers according to different degrees of their level and type of usage of product or service